01. Context
Situated within the vibrant cultural tapestry of Brooklyn, St. Ann’s Warehouse stands as a beacon of artistic innovation, welcoming a diverse array of international companies, pioneering American talents, and platforming emerging artists. Cause Lab orchestrates visionary collaborations with St. Ann’s Warehouse, crafting inventive and boundary-pushing creative campaigns for multi-season productions including: The Jungle, Mira Nair’s Monsoon Wedding: The Musical, Feelin’ Sounds, How To Be A Dancer In 72,000 Steps, The Life & Times of Michael K, Volcano, The Hunt, Grenfell, and Dark Noon.
02. Campaign
Ongoing productions feature both digital and physical advertising media, such as subway platforms; guerilla marketing techniques such as wheatpasting and window posters; and paid digital campaigns. These campaigns utilized grassroots approaches, such as toolkits to community stakeholders, and partner collaboration, to reach more targeted audiences.
03. Productions
Works by internationally acclaimed artists from diverse corners of the globe include notable figures like Oscar-winning filmmaker Mira Nair, debuting Monsoon Wedding: The Musical at St. Ann’s Warehouse. Joining the roster are talents such as celebrated set designer Es Devlin, along with director Rupert Goold (Judy, True Story) and actor Tobias Menzies (Manhunt, The Crown), which are some of the extraordinary talents behind The Hunt. Renowned director Stephen Daldry (The Crown, Billy Elliiot) also lends his expertise to productions like The Jungle.
04. Impact
The campaign aimed to boost attendance at St. Ann’s performances, elevate the theater's brand awareness, and consistently achieve ticket sales goals of over 80% for each production. Cause Lab increased social media audiences by 43% over 24 months, exposed the theater’s brand to more than 20+ million new audience members through guerilla marketing tactics, and achieved an +80% ticket sales goal for two straight seasons.
43%
increase in social followings
20M+
audience impressions
+80%
ticket sales goals
